Wednesday, July 18th, 2018

Product Photography For Catalogs


In this article I am going to give you some tips about photographing your products for your catalog. The images you use in your catalog are the most important features you will be deciding on. The images sell your products. The text and everything else are important, but if the images are not well-produced, then your sales will suffer.

There are professional product photographers and using them will ensure that you have the best photos for your catalog. However, this does not come cheap. If you decide to do it yourself, you can save a lot of money. Just be sure you are confident that you can produce high-quality photos for your catalog products.

The first rule of good catalog product photography is to photograph your products individually. Group photos of products do not sell product as well as individual images. Again, it is more costly to do this because of film, printing, and layout concerns. You can save money by photographing your catalog products in groups as long as you understand that this method could also cost you money in reduced sales.

Choose appropriate backgrounds for your products. You want the product to stand out in the picture, not the background. If your product is white, use a dark background. Add contrast to your photos. Take several photos of each product so you can decide later which ones are the “best of batch” later.

If you are skilled with PhotoShop you can enhance the images of your products. Shadowing is a great method to use when you are displaying expensive products like wine, jewelry, or artwork. If you do not know how to use PhotoShop, you may want to get a professional graphic artist to touch up your photos for you.

Why all this trouble for just a few pictures? You want to present your products in the best light, no pun intended. You will not be there with your catalog to speak to the customer. Your pictures must speak to the customer for you. By taking the extra time to make each and every photo a virtual showcase for your product, you make the potential customer want to see more of your photos, then buy your products.

To the consumer, the quality of the image equates to the likely quality of the product. When people see an image that is pleasing to them, they want to possess it. If you want them to “possess” your product by ordering it, you have to make them want it. Your images are the best way to do that.

You can use a high-quality 35mm camera or a high-quality digital camera to photograph your products with. Personally I recommend you go with the digital camera if you are going to photograph your own catalog products.

Digital cameras and images are much easier to deal with and the quality is as near to perfect as you can get. Touching up the pictures of your products is not necessary, but you would be surprised at how much it can improve your results.

The bottom line is this. No matter where else you might cut corners, do not cut corners when it comes to the photos of your catalog images.

Digital Photography Success | Web Article Directory

Where there is no vision, the people perish.
Proverbs 29:18

The earth is the LORD’s and everything in it, the world, and all who live in it; for he founded it upon the seas and established it upon the waters.
Psalm 24:1-2

He makes springs pour water into the ravines; it flows between the mountains. They give water to all the beasts of the field; the wild donkeys quench their thirst. The birds of the air nest by the waters; they sing among the branches. He waters the mountains from his upper chambers; the earth is satisfied by the fruit of his work.
Psalm 104:10-13

Look at the birds of the air; they do not sow or reap or store away in barns, and yet your heavenly Father feeds them. Are you not much more valuable than they?
Matthew 6:26

How many are your works, O LORD! In wisdom you made them all; the earth is full of your creatures. There is the sea, vast and spacious, teeming with creatures beyond number living things both large and small.
Psalm 104:24-25

Sometimes I do get to places just when God’s ready to have somebody click the shutter.
Ansel Adams

When you photograph people in colour you photograph their clothes. But when you photograph people in B&W, you photograph their souls!
Ted Grant

While there is perhaps a province in which the photograph can tell us nothing more than what we see with our own eyes, there is another in which it proves to us how little our eyes permit us to see.
Dorothea Lange

When words become unclear, I shall focus with photographs. When images become inadequate, I shall be content with silence.
Ansel Adams

Your first 10,000 photographs are your worst.
Henri Cartier-Bresson

You don’t take a photograph, you make it.
Ansel Adams

Beauty can be seen in all things, seeing and composing the beauty is what separates the snapshot from the photograph.
Matt Hardy

Nothing happens when you sit at home. I always make it a point to carry a camera with me at all times…I just shoot at what interests me at that moment.
Elliott Erwitt

Which of my photographs is my favorite? The one I’m going to take tomorrow.
Imogen Cunningham

You’ve got to push yourself harder. You’ve got to start looking for pictures nobody else could take. You’ve got to take the tools you have and probe deeper.
William Albert Allard

If I saw something in my viewfinder that looked familiar to me, I would do something to shake it up.
Garry Winogrand

I always thought good photos were like good jokes. If you have to explain it, it just isn’t that good.

Twelve significant photographs in any one year is a good crop.
Ansel Adams

It can be a trap of the photographer to think that his or her best pictures were the ones that were hardest to get.
Timothy Allen


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