Monday, December 18th, 2017

How to DeaI with Dealers

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Photo dealers, like cameras, come in a staggering variety of sizes, types, and quality grades. Whether they’re found in small, local camera stores, big department-store chains, discount houses, or mail-order companies, they all have one thing in common–they’d like to make a sale.

At the elite end of the dealer spectrum are salespeople who know what they’re talking about, honestly want to help you get the best equipment for your purpose, take time explaining features and options, and have competitive prices. At the other end are quick-buck artists who are simply out to make the most profit in the least amount of time and could hardly care less about your long-term satisfaction or repeat business. Many dealers, especially those with the lowest prices, fall somewhere in between these two extremes.

What constitutes an ideal dealer? It really depends on you. If you’re generally in the market for new equipment and know exactly what you want before walking into the store, your most important criteria may be low prices, reliability and liberal return policies. If you expect your dealer to take time providing information and guidance, it may be well worth spending a few bucks extra to go to a full-service dealer.

Whatever type of dealer you choose, when you find a good, honest one who steers you right, stick with him–a photo enthusiast can have no better ally. And if you do encounter one of the dishonest, discourteous bad apples, run for the nearest exit or hang up the phone. The following tips should help you to figure out which dealers are which.

1. Do your homework. Dealing with salespeople is a lot easier if you know what equipment you want and have a good idea of what it should cost. To narrow down your selection, mull over your photographic needs and wants, then read test reports, news reports, brochures, and ads on equipment that interests you. To check prices, look them up in newspaper or other print ads or scan the mail-order ads in this publication. Once you cull your choices, examine the products in person.

2. Ask questions. The quickest way to find out whether a dealer knows what he’s talking about and is honest is to ask a lot of questions. A good dealer will know the features of the equipment he’s selling and be will to explain differences between competing brands. His opinions will be presented in a reasonable manner. Beware of dealers who disparage major brands with strong language or try to foist off little-known brands. Be suspicious of dealers who are loath to sell you what you want, refuse to honor their advertised prices, or charge extra for normally included items like lens caps and battery covers.

3. Stand your ground. Once you’ve come to an informed decision on buying a particular piece of equipment, stick with it. Don’t let yourself be switched to something else because the item you want isn’t in stock or you can get a “great deal.” And don’t settle for the salesman’s demonstrator–you want a fresh camera in a box.

4. Keep your cool. If a dealer says something outrageous, has an obvious hidden agenda, is impolite, ignores you, or takes you for a fool, don’t get mad or waste your time arguing with him. Just depart gracefully. Don’t go back. And warn all your friends about his business. If you’re actually cheated, report it to the Better Business Bureau and local or state consumer-protection agencies.

5. Check the record. Before you make a large purchase from a store unknown to you or in a strange city call the local Better Business Bureau, consumer-protection agency, or the consumer advocate of the local newspaper. Even good stores may have a few complaints on file, but if you find that a store has records of excessive problems, steer clear of it.

6. Expect the expected. Don’t expect the harried clerk at a discount store to debate the fine points of four different point-and-shoots in the midst of the lunch-hour crunch. Don’t exprect the mail-order phone salesperson to be a technical whiz who knows exactly which autofocus system does what. In short, be reasonable. Don’t pay more than you have to, but don’t expect the local camera store that lets you browse to meet the low discount price to the penny.

7. Be fair. Don’t spend 45 minutes picking a dealer’s brain and then buy the camera down the street for $10 less. If his price is way out of line, tell him so and give him a chance to make the sale. Not only will this assuage your conscience, it will encourage good dealers to stay that way.


Digital Photography Success | Web Article Directory

Where there is no vision, the people perish.
Proverbs 29:18

The earth is the LORD’s and everything in it, the world, and all who live in it; for he founded it upon the seas and established it upon the waters.
Psalm 24:1-2

He makes springs pour water into the ravines; it flows between the mountains. They give water to all the beasts of the field; the wild donkeys quench their thirst. The birds of the air nest by the waters; they sing among the branches. He waters the mountains from his upper chambers; the earth is satisfied by the fruit of his work.
Psalm 104:10-13

Look at the birds of the air; they do not sow or reap or store away in barns, and yet your heavenly Father feeds them. Are you not much more valuable than they?
Matthew 6:26

How many are your works, O LORD! In wisdom you made them all; the earth is full of your creatures. There is the sea, vast and spacious, teeming with creatures beyond number living things both large and small.
Psalm 104:24-25

Sometimes I do get to places just when God’s ready to have somebody click the shutter.
Ansel Adams

When you photograph people in colour you photograph their clothes. But when you photograph people in B&W, you photograph their souls!
Ted Grant

While there is perhaps a province in which the photograph can tell us nothing more than what we see with our own eyes, there is another in which it proves to us how little our eyes permit us to see.
Dorothea Lange

When words become unclear, I shall focus with photographs. When images become inadequate, I shall be content with silence.
Ansel Adams

Your first 10,000 photographs are your worst.
Henri Cartier-Bresson

You don’t take a photograph, you make it.
Ansel Adams

Beauty can be seen in all things, seeing and composing the beauty is what separates the snapshot from the photograph.
Matt Hardy

Nothing happens when you sit at home. I always make it a point to carry a camera with me at all times…I just shoot at what interests me at that moment.
Elliott Erwitt

Which of my photographs is my favorite? The one I’m going to take tomorrow.
Imogen Cunningham

You’ve got to push yourself harder. You’ve got to start looking for pictures nobody else could take. You’ve got to take the tools you have and probe deeper.
William Albert Allard

If I saw something in my viewfinder that looked familiar to me, I would do something to shake it up.
Garry Winogrand

I always thought good photos were like good jokes. If you have to explain it, it just isn’t that good.
Anonymous

Twelve significant photographs in any one year is a good crop.
Ansel Adams

It can be a trap of the photographer to think that his or her best pictures were the ones that were hardest to get.
Timothy Allen

 


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