Wednesday, October 23rd, 2019

Fashion Models – Start Your Engines


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How to Promote Yourself as a Freelance Model

If you would rather promote yourself …

Some models would rather promote themselves instead of listing through an agency. Nothing wrong with this but it does require more work on your part.

If your are signed with an agency, they promote the business, they talk to the clients in your behalf, they set up the shooting dates, they take the heat if you don’t make it to the session, etc.

But, there are many models who are “loners” in the pool of modeling and want complete control over who they work with and why.

If you are one of these models, read on …

There are several ways to promote yourself. I will try to mention some ways for you to promote your modeling talent and a step by step format to follow.

First things first ..

In self promotion, the first step to take is putting together a professional portfolio.

Once you’ve followed the portfolio guidelines from above, it’s a good idea to have comp cards and business cards made.

A) Business Cards – Your business card should have as much information on it as possible. It’s not expensive to have extra words listed and this way you can include things other than the name and phone number.

For best results and at just a little extra cost, I would suggest putting your photo (preferably a headshot) on the card. People don’t tend to throw away photos as quickly as they do just cards. Below the photo (or on your card if you choose not to include the photo) you should list ..

Your name, contact phone number, email and don’t forget to put your web address on the card
You may want to also include in bulleted form your attributes (i.e. height and weight), special skills and the type of modeling you specialize in (your modeling strength area)
B) Composite Cards – You’ll definitely want to get composite cards (comp cards) made to hand out to possible clients / agents and to leave with clients or photographers you work with. A comp card is one of the least expensive pieces of printed promotional material but packs a big punch in saying, “I’m a professional model”.

Here is a basic layout of a comp card ..

Front – Photo covering the front of the card (I suggest a good, strong headshot here) along with your name in bold letters.

Back – From four to six photos showing different looks (indoor and outdoor) in a variety of outfits with at least one good body shot (swimwear or tight-fitting clothing).

The back of the card will list important information about you and your stats including …

Contact information (Who to contact, phone, email, web address, etc.)
Bust size / cup size
Waist size
Hip size
Dress size
Shoe size
Hair color
Hair length (short, shoulder length, long)
Eye color
Type(s) of modeling jobs preferred (i.e. commercial, fashion shows, catalog, promotional, etc.)
No need to feel overwhelmed with the details of getting your comp card ready. There are many companies online such as CompCard.Com who have versions and templates online which will help you every step of the way.

Remember too that there are many different versions of comp cards so it’s all a matter of personal preference as to which style you choose.

C) Modeling Websites – When it comes to websites, I could probably write complete chapters on the subject but I will try as best I can to simplify this part.

Your website – Paid or Free?

Should you pay to have your own website created or go with one of the free web listing services online? Your choice in the type of web promotion you do depends upon your level of experience and the amount of budget you have to work with.

If you are, in actuallity, an eccentric millionaire and are just pursuing modeling out of boredom, by all means hire a professional web designer and start from scratch to build a website that other models will be in awe of! But, even if you go this route, there’s the promotional costs and time to think about; time that could be better used to improve your modeling abilities and make contacts with clients who need you for their photo projects.

I personally feel that it’s better to start but using a few of the online services (paid and free) to get your name out there. You can do a search and find many listing places but two sites that seem to have lots of buzz at the time of this writing are ..

One Model Place & Model Mayhem

Both of these sites offer a basic free package or a paid premium package. Either way, this is a less expensive way to get your feet wet and find out if you’ve got a look which is in demand.

A word of warning about putting your model photos online

Remember to stay safe when placing your photos online. Don’t provide too much personal information about yourself or location untill you’ve thoroughly checked out the person who is contacting you.

If you are under 18 years of age, put your parents’ email address in the contact section and have them deal with any incoming offers.

Never, Never meet a photographer or potential client alone. Take a parent or friend (preferably male) with you untill you are completely satisfied that you’re in a safe environment. I cannot stress this enough!!

There are other ways to promote yourself on or off the Internet such as contacting local upscale clothing or department stores for fashion shows or catalog work, jewelry stores if you offer hand modeling, hair salons, etc.

This is your starting point in becoming a real model. See if you can come up with more creative ways to promote yourself as a professional model.

Remember, you can have the most awsome beauty & talent in the world but if nobody knows where to find you … It’ll all be in vain! So, get off your backside and go to work!!

Digital Photography Success | Web Article Directory

Where there is no vision, the people perish.
Proverbs 29:18

The earth is the LORD’s and everything in it, the world, and all who live in it; for he founded it upon the seas and established it upon the waters.
Psalm 24:1-2

He makes springs pour water into the ravines; it flows between the mountains. They give water to all the beasts of the field; the wild donkeys quench their thirst. The birds of the air nest by the waters; they sing among the branches. He waters the mountains from his upper chambers; the earth is satisfied by the fruit of his work.
Psalm 104:10-13

Look at the birds of the air; they do not sow or reap or store away in barns, and yet your heavenly Father feeds them. Are you not much more valuable than they?
Matthew 6:26

How many are your works, O LORD! In wisdom you made them all; the earth is full of your creatures. There is the sea, vast and spacious, teeming with creatures beyond number living things both large and small.
Psalm 104:24-25

Sometimes I do get to places just when God’s ready to have somebody click the shutter.
Ansel Adams

When you photograph people in colour you photograph their clothes. But when you photograph people in B&W, you photograph their souls!
Ted Grant

While there is perhaps a province in which the photograph can tell us nothing more than what we see with our own eyes, there is another in which it proves to us how little our eyes permit us to see.
Dorothea Lange

When words become unclear, I shall focus with photographs. When images become inadequate, I shall be content with silence.
Ansel Adams

Your first 10,000 photographs are your worst.
Henri Cartier-Bresson

You don’t take a photograph, you make it.
Ansel Adams

Beauty can be seen in all things, seeing and composing the beauty is what separates the snapshot from the photograph.
Matt Hardy

Nothing happens when you sit at home. I always make it a point to carry a camera with me at all times…I just shoot at what interests me at that moment.
Elliott Erwitt

Which of my photographs is my favorite? The one I’m going to take tomorrow.
Imogen Cunningham

You’ve got to push yourself harder. You’ve got to start looking for pictures nobody else could take. You’ve got to take the tools you have and probe deeper.
William Albert Allard

If I saw something in my viewfinder that looked familiar to me, I would do something to shake it up.
Garry Winogrand

I always thought good photos were like good jokes. If you have to explain it, it just isn’t that good.

Twelve significant photographs in any one year is a good crop.
Ansel Adams

It can be a trap of the photographer to think that his or her best pictures were the ones that were hardest to get.
Timothy Allen


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